Monday, August 31, 2015

How Do I Look? Asian Version

Have you ever committed a fashion faux pas? I have. One too many in fact! Just ask my closest friends who've been with me since high school. 

On my journey to finding my fashion style, I've gone through a phase where I wore shiny, heeled leather boots (because I thought they were cool!); high heeled gladiator shoes matched with a dress and I'm just going to a mall for Pete's sake! What is overdress? ; put on a colorful dress paired with a colorful blazer (I remember this gay events director I worked with before who gave me that head to toe look with an OMG! What is she wearing? expression on his face); and even a phase where I never went anywhere without wearing a jacket - yes even when I was just going to the mall (because I wanted to make sure I wasn't going to feel cold!) and I've even at one point piled on one too many accessories that make my overall look busy.   

Thankfully over the years, I've come to discover - and actually still discovering - the fashion style that suits me well. It's not to say I no longer have those fashion faux pas but they've gone from cringe-worthy to minor, can-be-corrected-easily. I have my friends with an eye for fashion and not afraid to speak their mind to thank along with guidance from reading magazines such as Candy, Cosmo and TV shows like What Not to Wear and How Do I Look for the improved version of me - fashion-wise. 

I super loved those two tv shows! I laughed at the disgusted expressions on the fashion gurus faces when they first meet the fashion victim. And I laughed when Jeannie Mai, host of How Do I Look? had a tug-of-war with the unwilling-to-let-go-of-her-old-clothes participant. I secretly wished I could be part of the show actually - yes as the woman that needs a fashion overhaul!  

Well just recently I found out that How Do I Look?, the hit fashion makeover series is getting an Asian re-imagination! It's actually debuting today, August 31 at 8PM (SIN/MAL) on DIVA, NBC Universal International Networks' leading entertainment channel for women in Asia.  




The NBC Universal International format, produced by NBCUniversals Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.


The fashion-challenged victims include onesie-addict/ blogger Apple Allison of Sole Searching Soul (Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist Choc (Taiwan); sales executive, and literally plain Jane (Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).

To achieve a professional look that can be replicated for the everyday, Sazzy will be joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).



In each episode, Sazzy and an accomplice a concerned family member, friend or colleague will help transform the lucky fashion victim into a beacon of style.   After having their wardrobe raided, the individual will have their current fashion choices face the Eww Tube, one of the iconic features of the original format. The Eww Tube is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.

The transformations featured on the series transcend fashion and style. Viewers will also get to witness the complex and emotional backstories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.

How Do I Look? Asia is a testament to DIVAs position as the leading womens entertainment channel in Asia. We are confident that this ground-breaking local production, like its original franchise, will strongly resonate with our core female audiences across the region, said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal International Networks. Using the insights from various in-depth research initiatives on Asian women that NBCUniversal has conducted and developed over the recent years, How Do I Look? Asia features many of the elements that we found women loved: fabulous and fun makeovers, the hottest fashion trends tailored to Asian sensibilities, inspiring and heart-warming personal stories, and a positive underlying message that encourages every woman to be her best self.” 

How Do I Look? Asia Season One is presented by regional sponsor Zalora.

Tito Costa, Managing Director of ZALORA Group, said, We​’re excited to be working with How Do I Look? Asias very first season of fashion makeover series and were proud to contribute to the life-changing makeovers featured throughout the show. ZALORA supports Asia's diverse forms of beauty and seeks to empower women through fashion by giving them the confidence to own whatever moment they find themselves in and to encourage them to be the best version of themselves. The shows goal is aligned with ZALORAs commitment to provide a carefully-curated range of fashion options as the right tools to create confidence-boosting looks. This is perfectly echoed in the weekly fashion transformations featured throughout the show.

In Malaysia, the series is also presented by Marigold Yogurt Drink and Panasonic Beauty.

Clozette is the Official Fashion Social Network of the series, which is filmed at an NBC Universal International studio set built in Solaire Resort & Casino, Manila.

For more information on How Do I Look? Asia, including exclusive behind-the-scenes sneak peeks, fashion tips, quizzes and personality profiles, visit www.divatv.asia/hdila

Be part of the conversation on Facebook, Twitter and Instagram with #HDILasia

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