Confession: I am a shoe-aholic! Whenever I’m in the mall, I always have to stop by a shoe store. Some of my favorite shoe brands are Parisian, Schu, Melissa and recently, Charles and Keith. I’ve even blogged about my shoe lust here. So when I saw that When in Manila was being invited to attend the launch of Butterfly Twists Autumn Winter 2013 collection, I took the assignment.
Butterfly Twists was designed with girls-on-the-go in mind. These innovative shoes can be folded, stored in a pouch and stashed in a bag. It was originally marketed as after-heels footwear but later on it became a game changer in its field – making each pair not only stylish, but also durable enough for a whole day walking affair.
Who would’ve thought this UK-based, fashion forward foldable shoe brand was actually an idea born out of four men? Yes, you read that right! It all started when one of the founders, who prefers to remain incognito, lost a bet and had to wear 6-inch stilettos to a party. The rest was painful-fee history.
Mark Quaradeghini, co-founder of the Butterfly Twists, said “The way women live today, everyone seems to be enjoying the on-the-go lifestyle. You have a career, you travel, you shop, you go out a lot, you workout, and you have a family to attend to. This is why Butterfly Twists is here as their shoe partner whatever activity they do – a shoe on the go for the woman on the go.” He further added, “We want women to be able to do things they love in confidence. You will walk in style without having to worry about painful feet, which can only be delivered by a shoe made with the busy woman’s lifestyle in mind. That’s our brand essence, and that’s what Butterfly Twists delivers.”
Presenting the Butterfly Twists Autumn Winter 2013 Collection. Prepare to lust over them and grab on to your wallets ladies because these shoes are absolutely fabulous!
My favorite among the bunch was the Windsor Wellies,which are rollable rain boots. These babies will definitely come in handy this rainy season! I can tread the flooded streets of Manila in style!
|A pair of Origami butterflies made by Nika|