Confessions: I am a Hollywood movie junkie. I remember spending countless dates with friends, my Dad or with a special someone at the cinema. I’m not an avid moviegoer nowadays though because movies in cinemas are quite expensive – I rely more on DVDs. But really there’s something different about catching your favorite flick on the big screen. For other movie lovers out there who still love going to the cinemas, here’s a great offering from SM Cinemas: e-Plus card!

This nifty card from SM gives you easier access to your favorite movie. No more waiting in line to buy tickets which always happens when there’s a blockbuster movie showing in theaters. With the e-Plus card, stands for  Entertainment, Privileges, Lifestyle, Upgrades and Surprises, you get to say goodbye to long lines and more! 

By simply loading credits on your e-Plus prepaid card, you can head on over to the cinema of choice, insert your card and voila! Welcome to the movies!  But like I said, the e-Plus Card comes with a lot of value offerings. 

It can be upgraded to a loyalty card – for free I might add – and you can start earning loyalty points for every use at any SM Cinema and Snacktime branch which you can exchange for freebies at the e-Plus booths available in all SM Cinemas nationwide. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50% discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. Partner merchants have extended exclusive and exciting offerings to e-PLUS members. Special e-PLUS lanes for reloading are available at the cinema ticket booth. Snacktime treats for members include free upsize of drinks and meal credits for every Php500.00 or Php1000.00 reload.

Upon signing up, cardholders can also start receiving movie and promo updates regularly both via SMS and email. In addition, they can have their own e-PLUS account through the e-PLUS page at the SM Cinema website. So are you already itching to get your hands on an e-Plus card? 

Simply go to any e-PLUS booth or visit the SM Cinema website ( and fill out the application form. Upon submission of the completed application form, cardholder has the option to avail the e-PLUS Starter Kit for only of P300.00. Starter kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. As a bonus, by validating his or her mobile number, member gets a complimentary movie ticket for another movie of his or her choice on the next visit to SM Cinema.

                                                    e-Plus reloading booths can be found at all SM Cinemas. 

Notice the Lenovo  branding? That’s because Lenovo was one of the sponsors of the event. All the computers used by SM during the event were provided by Lenovo. 

Check it out. Here’s my e-Plus card:

With the Avengers real soon, maybe I’ll take this e-Plus card of mine for a test run. (“,)